Blonde Sheep secures licence for The Advisory Bored

Published on: 23rd January 2023

Blonde Sheep Licensing has secured the global rights to MetaGallery’s portfolio of art related properties and will develop a licensing programme for The Advisory Bored.

Blonde Sheep Licensing has secured the global representation rights to MetaGallery’s portfolio of art related properties. The immediate focus will be in developing a licensing programme for The Advisory Bored, a dynamic collective of Bored Ape Yacht Club (BAYC) NFTs. The agreement will give Blonde Sheep access to the Bored Apes, Mutant Apes and Kennel Club NFTs.

Formed by MetaGallery, The Advisory Bored is a unique fellowship of Bored Ape Yacht Club NFT owners and thought leaders, representing the best of the Web3 community. Owners include American Ape, MetaZig, Cannacity, LimeNetwork and BelowBored, to name a few. While Blonde Sheep will focus on developing the licensing programme, MetaGallery will offer its services, identifying and creating the optimum Web3 strategies that complement and enhance the retailer or brand’s Web2 business, including Metaverse Environments, Digital Tokens, and bespoke activations. These community building tools give brands and retailers direct access to their existing and potential customers and develop a much closer relationship thereby understanding their buying behaviour.

Created by Yuga Labs, there are 10,000 Bored Ape Yacht Club NFTs that sell anywhere from $100,000 upwards to $3.4million. Owners of the BAYC NFTs are granted rights to license the images, and derivatives of the images, making it possible to ‘pimp’ the apes.

Natasha Dyson, founder & CEO of Blonde Sheep Licensing said: “BAYC NFTs are one of the most well-known, desirable and highest value collections of NFTs in the world, and we’re thrilled that MetaGallery has chosen to work with us to develop the global licensing programme. We’re delighted to offer brands and retailers not just the desirable ape images, but various services to add appeal to the products, brand identity, and provide valuable data feedback. There are already many BAYC products in the market showing the existing, and growing, appetite for these bored looking apes. Brands and retailers need to react quickly to this growing trend.”

Russell Singler, founder of MetaGallery added: “I’ve been fortunate to work with Natasha over the years. Her reputation and experience with AAA brands in the industry provides us with the strongest foundation for growth and success. I know Natasha shares our excitement for this new frontier.”

For further information, please contact or +44 7855 858711


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