Brand Licensing Europe announces fashion as main theme for 2022

Published on: 20th April 2022

This year’s theme for Brand Licensing Europe, taking place on 20-22 September at ExCeL London, will be fashion. Visitors and exhibitors will be able to enjoy interactive features showcasing some of the biggest fashion licensing deals over the past year.


The fashion theme will weave its way throughout the event, including:

  • High-end product showcases on display close to the catwalk and in the main entrances, featuring products modelled in the catwalk shows
  • The License Global Theatre is moving back to the show floor for 2022 and will include several sessions and two keynotes dedicated to fashion
  • Products of Change make a very welcome return to Brand Licensing Europe and will be a powerful driver behind communicating the importance of sustainability in fashion

Ten 15-minute fashion shows will hit the central catwalk across three days, themed around key licensing categories. Retailers, designers and manufacturers can expect professional, expertly made-up and choreographed models (covering both kids and adult ranges) to be featured as brands’ collections are displayed on the catwalk.

The catwalks will cover multiple categories, including: Collabs, Food & Beverage, Footwear, Kids, Sports & Athleisure, Sustainability and Culture & The World.

Each show will also be live-streamed across the show floor and in both the central boulevard and West Podium at ExCeL London.

Anna Knight, SVP of Licensing, Informa Markets, says: “From Primark x Greggs, H&M x Keith Haring Mark II and Natural History Museum x Fat Face, to Selfridges opening as a fully-functioning online retailer in the Metaverse and amazing in-store experiences popping up all over the world, fashion is an incredibly exciting space to be in right now. The impact it can have on brands, and brands can have on it, is endless.”

For more details, enquire here.



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