BLE 2016: UKG set to showcase new Boofle VR offering

UKG, brand owners of the puppy Boofle, are heading to BLE next week to showcase the property’s new creative assets.

The brand’s move into virtual reality (VR) will be the focal point at the show, which will be previewed on the DRi stand.

The virtual world will form the basis for the new Boofle app, which will be launching during summer next year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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