BlackMilk Clothing celebrates 25 years of Pokémon with second wave clothing collection

Published on: 24th February 2021

The clothing specialist, BlackMilk is celebrating the 25th anniversary of Pokémon this year with a second collection of clothing featuring some of the franchise’s best-loved characters.

The new range launches following the success of its first ‘hugely popular’ Pokémon collection, released back in June 2020, that went on to prompt a restocking of the entire collection due to customer demand. It was only inevitable that BlackMilk would be looking to emulate the success with a new selection in the brand’s anniversary year.

Pokémon fans will be able to shop from a range of nearly 50 pieces featuring BlackMilk’s signature bold prints as well as specially designed Pokémon-themed fabrics. As Pokémon celebrates its 25th anniversary this year, the new Pokémon collection from BlackMilk will feature the iconic Pikachu, the first partner Pokémon from the various regions in the Pokémon universe, and other fan favourites such as Eevee, Snorlax, Psyduck, and Jigglypuff. 

The collection will be available to shop online via BlackMilk Clothing’s website from 7am (AEST), March 2nd 2021.

Just this week, The Pokémon Company cited significant increases in sales of its Trading Card Game and Jazwares toy line over the course of 2020, driven by a surging popularity of the 25 year old entertainment franchise. Licensing partners of The Pokémon Company, including the likes of board gaming giant Asmodee, have earmarked the year ahead as the year for Pokémon, as the brand continues to roll out anniversary-focused products and partnerships.


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