Billie Eilish launches her own doll line with Playmates Toys and Bravado

Published on: 22nd September 2020

The American singer-songwriter, Billie Eilish, has released a new line of collectable toys and figures inspired by the looks she adopts in her music videos for Bad Guy and All Good Girls Go To Hell. The new range has been developed by Playmates Toys in a licensing partnership forged by Bravado.

The toy line will launch this October and will be available via Eilish’s official website as well as on

Drawing on the artist’s specific looks, the All Good Girls Go To Hell collectable figures comes in at six inches in height and features removable and poseable wings. The figure, taking the jet black look that Eilish adopts in the video, has 18 points of articulation. It arrives in a collectable box that flips open to reveal a diorama and stand.

Meanwhile, Eilish’s Bad Guy doll stands 10.5 inches tall and features a life-like sculpt of Eilish in her iconic yellow sweatsuit. There are 14 points of articulation, including the singer’s blue hair. Like the other figurine, this one comes in a box that transforms into a backdrop inspired by the Bad Guy music video.

According to a press release issued, Eilish launched the first 200 dolls this week exclusively on NTWRK, with fans and collectors able to score limited edition numbered dolls. The dolls are also now available to pre-order at Target ahead of the range’s October 15th release.
Eilish has teased that more additions to the collectables will be following shortly.
billie eilish doll


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