NEWS

Bicycle Playing Cards agrees partnership with Brentwood Licensing

Published on: 26th May 2023

Brentwood Licensing will seek domestic and worldwide licensing partnerships and product collaborations that leverage the lifestyle and iconic nature of the brand.

Brentwood Licensing LLC is proud to announce a licensing representation partnership with Bicycle Playing Cards. The heritage brand is known for its “First in Fun” ethos that brings people of all ages together in the name of good games and great company.

“This is the first time in its 130-year history Bicycle Playing Cards has done licensing and it is exciting to expand the iconic Bicycle brand in many more fun products for all ages”, states Tricia Bouras, president & CEO, United States Playing Card Company.

Bicycle Playing Cards are sold in all channels and tens of thousands of shops in north America and across the globe. Over 130 years of proprietary designs are available for licensing, from retro to modern designs.

Brentwood Licensing, LLC will seek domestic and worldwide licensing partnerships and product collaborations that leverage the lifestyle and iconic nature of the brand to complement the already established playing card products currently available at retail.

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