Extending the Ben Sherman and Team GB collaboration to outfit the official delegation of Team GB athletes, Ben Sherman has re-imagined the iconic line as wearables for the Metaverse. 

Through a partnership with Tokns Commerce and Humanz, Ben Sherman is offering an exclusive opportunity for Team GB fans to own the first custom-designed Humanz NFTs.

The delegation of 250 unique Humanz will wear artist interpretations of the Beijing 2022 Olympic Winter Games Opening and Closing Ceremony look worn by the Team GB at the Beijing Games. While the physical items retail as a limited-edition Ben Sherman x Team GB collection available to purchase online from Ben Sherman and Team GB websites, the NFT collection will be available exclusively at TeamgbNFT.com.

Humanz is the creation of a team of illustrators, designed to be a simple, fun and appealing form factor, capable of endless possibilities, representative of familiar characters throughout history, and from all over the world and beyond. An ambitious collection of the remaining 10,000 Humanz will be available to the broader NFT community in a public minting event in March 2022.

Tim Reid, Senior Vice President, for Ben Sherman, commented: “We are thrilled to extend our support of Team GB beyond the Beijing 2022 Games and into the Metaverse. As an iconic fashion brand, this is part of a comprehensive plan to bring Ben Sherman into the world of virtual goods and spaces.”

“We are very excited to partner with Ben Sherman to make creative collectibles available to Team GB fans first,” adds British Olympic Association Commercial Director Tim Ellerton. “As the first Olympic Team to launch an official NFT collection in support of the Tokyo 2020 Olympic Games, we are proud to include this collection alongside our Official Team GB collection at TeamGBNFT.com.”