NEWS

Ben & Jerry’s enters pets market with Doggie Desserts and branded accessories

Published on: 12th January 2021

The globally renowned ice cream company, Ben & Jerry’s is taking a new leap into the pets market with the unveiling of two new flavours designed exclusively for canines.

Called Doggie Desserts, the new launch is a range of frozen treats billed by Ben & Jerry’s as ‘paws-itively perfect for your pet,’ specifically formulated for dogs with a sunflower butter base. The two flavours: Pontch’s Mix (with peanut butter and pretzel swirls) and Rosie’s Batch (with pumpkin  and mini cookies) are sold as ‘just what a good dog needs after a long wal with their human.’

“We know our fans love their dogs and treat them like family,” said Lindsay Bumps, a Ben & Jerry’s global marketing specialist who also happens to be a certified veterinary technician. “We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they’ll ever put their paws on.”

Pontch’s Mix and Rosie’s Batch were named after two real dogs in the Ben & Jerry’s office – an affectionate Frenchie and a rescue mutt of mixed heritage. As a dog-friendly workplace, the Ben & Jerry’s headquarters in Vermont often has up to 40 pups curled up under desks, keeping employees company.

In addition to the two new Doggie Desserts, Ben & Jerry’s has partnered with like-minded suppliers to offer must-have pet accessories like a 6′ custom tie dye leash made from recycled water bottles and a plush cone toy stuffed with recycled fill.

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