Popular drinks brands, Baileys and Guinness are looking to expand their consumer products portfolio with new category launches.
Global licensing agency, Beanstalk has been tasked with the mission to expand the brands’ already burgeoning licensing roster, comprised of over 40 licensees to date.
Guinness and Baileys have already seen success across a number of product categories including the lifestyle and gift sector alongside food related products.
Successful launches for both Guinness and Baileys include ice cream partnerships with the likes of Unilever and General Mills for Baileys Haagen-Dazs ice cream and a full range of Guinness premium pies and puddings courtesy of Holland.
Partnerships span Europe and the US for both brands.
The Baileys and Guinness brand owners Diageo now plan to work in collaboration with Beanstalk to grow their presence through further innovations in the food sector.
Future categories include meats and cheeses for Guinness and desserts for Baileys.