NEWS

Beanstalk appoints Maurizio Distefano Licensing to grow Baileys and Guinness brands across Italy

Published on: 11th February 2020

Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy.

The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique positioning.”

MDL will be leveraging its specific knowledge of the Italian market to grow the Diageo brands on behalf of Beanstalk.

“We are thrilled to have the opportunity to work with Beanstalk and look forward to growing the licensing footprint for Baileys and Guinness in the Italian market,” said Maurizio Distefano, president of Maurizio Distefano Licensing.

Strategic brand extension through licensed products is among the most authentic and credible forms of communication, opening up further opportunities for consumers to experience the brand in fresh and attractive ways.

“In particular, Baileys and Guinness offer multiple possibilities to create products suitable for the Italian market in categories such as food & beverage, apparel, and gift & novelties.”

RECENT ARTICLES

Countdown to Hong Kong International Licensing Show

The Harlem Globetrotters signs with IMG

Paw Prints Publishing signs Fraggle Rock deal

Pip and Posy come to life at Bandai Namco Cross Store

Moonbug launches Blippi & Friends MENA channel

Loud Luxury confirmed for Licensing Expo Closing Night Party

Thomas & Friends Autistic friendly clothing launches at Tesco

BBC Earth and Zynga announce new Words With Friends game

DreamWorks and Nutriburst partner on Trolls kids’ vitamins

A dog’s dinner? Home Chef partners with Bluey