Barbour enlists Paddington for new Christmas campaign

Published on: 5th November 2021

Leading heritage and lifestyle brand Barbour is collaborating for the first time with the much-loved children’s character Paddington Bear for this year’s seasonal campaign, with a seasonal film that includes the original Peggy Fortnum illustration style which has never been animated before.

Barbour’s festive film follows the mishaps and adventures of Paddington Bear as he comes up with an idea for a thoughtful gift. Full of nostalgia, it celebrates the joy of giving a very special present that means so much.

Paul Wilkinson, Group Marketing Director, Barbour, says: “Paddington Bear is a much-loved children’s character who is kind-hearted and full of good intentions, even if he does get into scrapes along the way!  To celebrate our Re-Waxing Centenary, we have centred the story around a thoughtful gift from Paddington as he re-waxes Mr Brown’s beloved Barbour jacket for Christmas. It’s nostalgic, humorous and sentimental and shows just how much our Barbour jackets are loved and become an important part of the family; if re-waxed at least once a year, they can last a long long time.”

Triple Academy-Award-winning production company Passion Pictures produced the animation in hand-painted 2D. Directed by trio againstallodds, the film was created in TV Paint and aftereffects, with painstaking efforts made to faithfully bring Peggy Fortnum’s signature style to life. Every frame of the animation is hand drawn and painted with close to 3000 hours of work since May going into the design, animation and composition of the final film.

Working closely with the production team at Passion Pictures, Barbour’s integrated creative agency, Thinking Juice, were inspired by the Paddington quote “Please look after this bear” from the original story to come up with the narrative and the creative elements of the campaign.

The agreement was brokered by The Copyrights Group, a Vivendi Company which owns the Paddington brand. Rachel Clarke, SVP UK – Licensing & Retail at The Copyrights Group said: “Copyrights are absolutely delighted to be partnering with Barbour for this wonderful heartwarming campaign full of kindness, humour and fun, just like Paddington himself”.

To support the campaign, Barbour is launching a children’s Paddington Bear collection. Soft jersey sweats and hoodies in navy, red, grey and ecru feature alongside nightwear, all with humorous Paddington Bear illustrations by Peggy Fortnum  – some with a Barbour twist. Accessories include hat and scarf sets, beanie hats and cosy wellington socks.

To watch the Barbour Christmas film via the Barbour website, click here.








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