NEWS

Barbie Mermaid Power to screen in cinemas nationwide

Published on: 10th October 2022

Barbie announces an all new, aquatic, musical adventure – Barbie Mermaid Adventure, which premieres 14th October. 

Starring Brooklyn and Malibu, Barbie Mermaid Power is an all-new, aquatic movie adventure that will bring Barbie fans the fairy-tale content they love. Following Barbie Brooklyn Roberts character’s debut as co-lead in Big City, Big Dreams, the next release focuses on the character’s continued integration into the brand, in a new adventure – Barbie Mermaid Power.

Building upon the history of mermaid content and the success of modern fantasy for the Barbie brand, the Barbie Mermaid Power movie will find both characters under the sea for the very first time. This exciting musical celebration premieres on Friday 14th October 2022 in cinemas nationwide.

The new adventure follows Barbie Brooklyn Roberts, Barbie Malibu Roberts and her sisters Skipper, Stacie and Chelsea on an underwater adventure as they transform into mermaids to help save the world of Pacifica. In the new movie, Barbie and Barbie are summoned by Isla from Dolphin Magic, to compete to be the underwater ‘Power Keeper’ in a series of challenges designed to find their inner powers. Through these competitions they discover whether they are mermaids of Earth, Air, Water or Fire, all while making new animal and mermaid friends. In this tale of friendship, adventure and bravery, the charcaters experience first-hand what it’s like to balance the worlds above and below the sea and learn a lesson in finding their inner powers along the way.

The new Barbie Mermaid Power toy range is inspired by the movie and includes the Barbie Mermaid Power Dolls, with Barbie Malibu Roberts and Barbie Brooklyn Roberts mermaid dolls each featuring a magical mermaid look, complete with extra-long fantasy hair and beautiful ombre tails with premium touches and sculpted scales. The range also includes the Barbie Mermaid Power Boat with two Dolls; a playset featuring an 18-inch boat that can float in water and seats up to four dolls, with other dolls sold separately.

Mattel hosted an exclusive private screening on 8th October in the UK’s biggest cinema, The Showcase Cinema de Lux in Bluewater, with special guests Jacqueline Jossa and her daughters Ella and Mia, as well as micro influencers. The screening included a red carpet, photo opportunities, product displays and merchandises to create a magical atmosphere.

Barbie Mermaid Power will also be represented in the latest update to the Barbie Dreamhouse Adventures mobile game, available now for free. The update features a new underwater adventure with Malibu, Brooklyn and friends where gamers can explore hidden corners of the deep ocean in Pacifica, discover new fashion outfits and decor for magical summer vibes and compete in a new fashion challenge.

Barbie Mermaid Power will be showing at UK Cinemas including Showcase, Vue and Odeon, with tickets available here: https://www.showcasecinemas.co.uk/film-info/barbie-mermaid-power

 

RECENT ARTICLES

Hasbro partners with Bamboo Bamboo on Peppa Pig tableware

Heathside Trading welcomes Sam Taylor to helm Khadou

Licensing Matters delivers sweet licensing deals for Fruit-tella

BAFTA Children announces award winners

Last call for the January issue of Toy World

Santoro and Studio Light partner on Gorjuss craft collection

Rubies unveils new licensed Green Collection

Bluey flies high in Macy’s Thanksgiving Parade

Mighty Jaxx to launch Stranger Things: Demopets Funboxx

Tonies collaborates with Disney on new advert