Barbie and high-street retailer River Island have teamed up to launch a new girlswear collection. This marks the second collaboration for the brands, following the sell-out success of their first partnership.
The collection is inspired by sports athleisure and features lush pink velour tracksuits, sporty crop tops, trainers, leggings and hoodies, including sets that are designed to be worn together or mixed and matched. Key pieces feature Barbie motifs and slogans such as ‘You Go Girl’ and ‘Stay Strong’, designed to empower mini fashion icons.
Gemma Daniels, Mattel’s Head of Softlines EMEA says: “Barbie’s appeal transcends categories and ages, and following the successful launch for Barbie’s 60th, we are excited to partner with River Island once again to offer a fashion-forward collection of kids’ apparel that will excite girls and mums alike.”
The collection will launch with a dedicated social campaign featuring River Island’s ‘mini-insiders’ modelling their favourite looks from the collection.
Barbie x River Island is available now online and in selected flagship stores. Prices start at £15.