Nike, Paul George and Hot Wheels announce collaboration

Nike has announced it is teaming up with Hot Wheels on the next instalment of the PG 6 trainer, which will also delight fans of LA Clippers.

The Hot Wheels collaboration pays homage to the LA Clippers basketball player Paul George’s love of muscle cars.

Commenting on the collaboration on LinkedIn, Richard Dickson, Mattel president and COO, said: “Hot Wheels-infused throughout, complete with checkerboard prints and flames, this is sure to bring much heat to sneakerheads, Hot Wheels fans and basketball fans both on and off the court.”

The trainer also features Paul George’s number 13 and Nike’s signature backwards swoosh. The statement footwear is equipped with a full-length foam midsole, a supportive lacing system and rubber along the outsole, which gives the wearer stability, durability and control on the court.

To complement the collaboration release, Mattel has created a Paul George Hot Wheels custom circle tracker die-cast deco car to match the special edition Nike PG 6. The vehicle will be available from 23rd November on the Mattel Creations website.

“Paul George is always striving to be better, always pushing to do more,” Nike says on its website. “Lightweight and responsive, this is the perfect shoe for anyone determined to raise their game.”

The Hot Wheels PG 6 will be available for purchase on 23rd November on and in selected retailers.

Licensing Matters partners The Ivy League with Jack & Jones

Licensing Matters has secured a unique partnership for two of the world’s most respected universities, Harvard and Yale, with the fashion brand, Jack & Jones.

The agreement, brokered by Licensing Matters Global’s teams based in the US and Asia, brings together the two leading collegiate IPs, and aligns them as a co-lab fashion collection, marking a major step change for the renowned Ivy League.

The two-year agreement will feature several SKUs, specifically designed to appeal to the young-adult Chinese and Asian audience who are drawn towards trend-led cultural brands that feature on fashion apparel. The range includes jersey wear, shirts, hoodies, sweats, knitwear, cardigans, trousers, jackets and blazers, caps and beanies, as well as shoes and socks. The Harvard and Yale designs, which are presented alongside each other in most Jack & Jones stores across mainland China, Hong Kong and Macau, have already proven to give two distinctly separate universities, a new strength in unity following a successful pilot collection in Q2 this year, followed by a full roll-out from early Autumn. The range also features in pop-up stores of leading cities across greater China.

Andrew Kwan, EVP at Licensing Matters commented: “This is a symbiotic partnership for both brands which delivers for both The Ivy League and Jack & Jones. Each brand has exceptional integrity, and this plays out in the quality of product at retail with designs which appeal to the fashion-led audience for whom they’re intended. It’s therefore no surprise the collection is already resonating with consumers across the region.”

Ticket sales open for 2023 Spielwarenmesse

Tickets go on sale today for the 2023 Spielwarenmesse, which takes place in Nuremberg from 1st-5th February.

Trade visitors can now secure their access to the 2023 Spielwarenmesse, for which exhibitors from 66 different countries have already registered.

From 1st to 5th February 2023, the Spirit of Play will be brought to life at the Nuremberg Exhibition Centre. Spielwarenmesse champions product variety, new products and innovations and, for the 2023 show, its international TrendCommittee has identified three trends: Discover!, Brands for Fans and MetaToys. The toy fair will showcase new ideas for the forthcoming season, from innovative startups to well-known brands, while encouraging the sharing of expertise in the field of toys.

The organisers recognise licensed toys as an important element for the toy industry and retail, driving attractive revenues. The Spielwarenmesse aims to give a broad overview of international licensed products and popular licences.

Day tickets and tickets for the whole event are available online only, at

The Spielwarenmesse website has assembled information on travel, accommodation options and what the city has to offer. An app provides not only the latest industry news but also an exhibitor database with filtering options and an interactive hall plan. Meanwhile, all participants from the sector are networked together through the business platform Spielwarenmesse Digital.

Travel information can be found at and information on accommodation at

The networking platform Spielwarenmesse Digital will be available permanently from January 2023 at:

You can download the app for iOS and Android at


Hasbro teams up with Basic Fun for Littlest Pet Shop relaunch

Under a Global Master Toy Licence, Basic Fun will manufacture and distribute Littlest Pet Shop collectible figures, play sets and accessories.

Basic Fun has announced a Master Toy licence agreement with Hasbro for the iconic Littlest Pet Shop brand. Basic Fun is expected to manufacture and distribute collectible figures, play sets and accessories to retailers worldwide from as early as 2024.

Littlest Pet Shop collectible figurines were originally launched in 1992 and quickly stole the hearts of collectors around the world. With over 3,000 variations and millions of pets sold worldwide, Littlest Pet Shop quickly became a lifestyle brand expanding into consumer products as well as electronic games and an animated television series. When relaunched in 2005, the brand was one of the fastest growing collectibles in the toy industry with hundreds of millions of pets sold, plus play sets and accessories that made the  play experience complete. As a testament to its legacy status, the signature quirky, edgy and cute characters remain popular with collectors today.

“We are excited to expand our partnership with Hasbro to bring back one of the world’s most iconic and best-selling global collectible toy brands,” commented Jay Foreman, CEO for Basic Fun. “We are specialists in ‘newstalgia’ and re-igniting the power of legacy brands with a robust portfolio of classic brands that have become generational favorites, such as Tonka, Lite-Brite, Lincoln Logs, Care Bears and K’Nex. We are excited for the opportunity to honour the rich history of Littlest Pet Shop as a heritage brand and introduce the classic to a whole new generation of today’s kids and kidult collectors via immersive physical and digital play experiences.”

“Littlest Pet Shop was a runaway success when it first launched in 1992 and again in 2005,” said Jess Richardson, VP, Global Toys & Games, Licensed Consumer Products at Hasbro. “With Basic Fun at the helm, we are looking forward to bringing back this beloved franchise to delight our newest fans. This move is a great example of our Blueprint 2.0 strategy in action, moving from owned and operated to a licensed-out model to unlock new categories for consumers and unleash the potential of our classic brands.”

Pretty Green partners with Subbuteo

The collaboration will include a Pretty Green x Subbuteo game and figurine and a range of co-branded clothing.

The collaboration from Pretty Green and Hasbro’s Subbuteo will include a limited edition game and figurine, and a range of co-branded clothing comprised of a track-top, bucket hat, key ring and four different t-shirts. The collection will launch in the UK and be available online in the US.

A true British icon, the original tabletop ‘Flick to Kick’ game Subbuteo first appeared in Boy’s Own Magazine in 1946 before going on sale the following year. The original version featured cardboard players weighted down by buttons and lead washers with only two strips, red or blue, and without the green-felt pitch the game would later become synonymous with. Instead the game came with a solitary piece of chalk and instructions on how to mark a pitch out on an old blanket.

Decades following its humble origins, Subbuteo has gone on to capture the imagination of generations of football lovers, even immortalised in songs by the Undertones and Half Man Half Biscuit. The brand celebrated its momentous 75th anniversary this year with a commemorative set, new launches and a major marketing campaign.

The popularity of Subbuteo has also extended into football itself with managers like Bill Shankly, Tommy Docherty and Alex Ferguson using Subbuteo as a way to explain tactics to their teams. There have been over 700 different strips made over the years and during the 1980s Subbuteo was selling over seven million sets a year.

Made in limited numbers and destined to become collectors’ items, the Pretty Green x Subbuteo collection provides the perfect opportunity for well dressed fans and, along with a special edition board game, will arrive ahead of the World Cup in early November.

Delta Children partners with Gap on new baby collection

The new baby and kids clothing collection from Delta Children and Gap includes optimistic colours, upscale designs and modern takes on timeless styles.

Delta Children announced the launch of the first-ever babyGap-branded nursery furniture and baby gear collection in the US, in a deal facilitated by Gap’s licensing agency, IMG. The new line, which is available now on, and, includes cribs and crib mattresses with accompanying bedding, as well as recliners, strollers, bassinets and swaddles, with more categories coming soon. Delivering Gap’s signature modern American style, the partnership provides timeless products for all stages.

The partnership between Delta Children and Gap leverages the strengths of both brands, harnessing Delta’s expertise with over 50 years as a trusted children’s furniture brand and Gap’s strong credibility in the kids and baby apparel space. As the two companies enter the nursery furniture and baby gear categories for the first time together, they share a commitment to delivering high-quality, elevated and versatile products to parents across the US.

Featuring both classic and trending colours, the collection incorporates safe, stylish and functional furniture pieces that will grow with children. This collection’s crib mattresses include a deluxe mattress made with plant-based soy foam.

Designed for a generation of parents always on-the-go, the collaboration also introduces baby gear products like strollers, wagons, bassinets and a play yard.

Meanwhile, the Gap Kids furniture collection, to be launched in early 2023, consists of beds, table and chair sets, toy bins, kids’ chairs and more. Featuring a variety of colours and made from high-quality materials, all products have been designed to bring style and functionality to toddlers’ spaces.

“We are excited to work with a such an exemplary and iconic brand to produce stylish and well-made products for kids to grow up in,” said Joseph Shamie, president of Delta Children. “Combining Gap’s timeless style with our expansive expertise in the baby and kids’ industry has allowed us to create a line of products that we know parents will love.”

“We are excited to partner with Delta Children to introduce this new licensed category to our Baby Gap assortment,” said Adrienne Gernand, managing director of International, Global Licensing and Wholesale, Gap. “This launch is an incredible opportunity to reach new addressable markets and connect more deeply with parents as they navigate early parenthood, furthering our commitment to growing Gap as a lifestyle brand that can deliver style for all stages in our customers’ lives.”

The Smurfs join forces with Maspex in the Baltics

Polish food company Maspex has signed a deal with DeAPlaneta to launch a collection of products featuring The Smurfs.

DeAPlaneta Entertainment manages The Smurfs licensing programme in Poland, Lithuania and Latvia plus other territories and has signed a deal with Maspex, a Polish food and beverages multinational that owns over 20 companies and is one of the largest food producers in the region. It currently owns 70 brands and provides a total of over 4000 products.

The Smurfs will star in a range of branded food products including Puchatek (instant cocoa drink), Lubella (pasta) and Łowicz (jams). This limited edition range will be available in the Kaufland chain of stores in Poland, Estonia, Latvia and Lithuania from November 2022. This agreement gives DeAPlaneta Entertainment a strong position in the Eastern European Food & Beverages sector.

The Smurfs is a historic brand based on the characters and universe created by Belgian cartoonist Peyo in 1958. The brand has maintained its position as a leading IP thanks to notable launches, including animated and live actions films and the new CGI series for 5-12 year olds on Nickelodeon, as well as retail collections with leading youth fashion group, Inditex retail.

Miral and Warner Bros announce new Harry Potter themed land

Miral and Warner Bros. have announced a Harry Potter themed land coming to the world’s largest indoor theme park, Warner Bros. World Abu Dhabi.

Miral asset management, one of Abu Dhabi’s leading creators of immersive destinations and experiences is collaborating with Warner Bros. Global Themed Entertainment to bring the extensive new themed land to the award-winning indoor theme park, Warner Bros. World Abu Dhabi on Yas Island.

The creative vision for this newly designed Harry Potter themed land, in partnership with Warner Bros. Global Themed Entertainment, will invite fans to step inside iconic locations from the wizarding world, seen in an all-new way.

HE Mohamed Khalifa Al Mubarak, chairman of Miral said: “We are very proud of our continuous partnership with Warner Bros. Discovery and excited to be bringing this spellbinding first to the Middle East and the world in the future. This is yet another testament to our commitment to continue to position Yas Island as a top global destination for entertainment and leisure, and a great addition to Abu Dhabi’s tourism offerings, contributing to the growth and economic diversification of the Emirate.”

“The Wizarding World offers something for fans of every age to enjoy,” added Pam Lifford, president, Global Brands and Experiences from Warner Bros. Discovery. “The original Harry Potter stories and the blockbuster film series continue to captivate and inspire hundreds of millions of fans around the world and our Global Themed Entertainment team, together with our world-class partner Miral, will expand our successful Warner Bros. World Abu Dhabi to bring this magical experience to life. Together with our lands at Universal Parks, this will add a wholly new and spectacular destination for fans to immerse themselves in.”

The addition of a Harry Potter themed land at Warner Bros. World Abu Dhabi (date to be revealed) will be significant in size and will join the existing successful line-up of six themed lands and experiences: Bedrock, Dynamite Gulch, Cartoon Junction, Gotham City, Metropolis and Teen Titans, The park has brought fun and unforgettable memories to Warner Bros. fans and further supports Miral’s vision to position the attraction as a top global destination, while contributing to Abu Dhabi’s tourism ecosystem and growth.

Von Dutch partners with Popeye and The SeaCleaners

Von Dutch has teamed up with Popeye and The SeaCleaners for a custom collection supporting the fight for a pollution free ocean.

Hollywood heritage brand, Von Dutch, is proud to announce its partnership with pop-culture icon Popeye for a custom apparel collection in support of ocean-cleanup organisation, The SeaCleaners. This collection aims to highlight the comic character and support the organisation’s mission as it fights for a pollution-free ocean. The iconic clothing label builds out a collection of high-end, Popeye-themed unisex apparel and accessories.

Von Dutch and the creatives behind Popeye worked collaboratively to create a collection that was thoughtfully curated from the design stages to final production. The collection, which will hit shelves on 17th November, consists of a line of reimagined streetwear staples, which includes unisex hoodie and jogger sets in Popeye-themed design patterns, short sleeve tees and crewnecks. Each of the brand’s highly recognisable logos are married along with comic-inspired illustrations and Popeye’s infamous silhouette incorporated into the apparel throughout the line.

This collaboration has focused on creating a sustainable line of clothing, while limiting the impact on the environment. Every aspect was taken into consideration, down to details like the hang tags made from recycled paper. The clothing line has been crafted with organic fibres produced in accordance with organic farming standards and with the Global Organic Textile Standard certification. The raw material used for the products in the collection has been produced with approval from the USDA National Organic Program (NOP).

“Ultimately, this collection is a blend of two cultural icons in both the fashion and the entertainment industry by creating pieces that are reminiscent of the comic legend,” said Olivier Mercier, CEO of Von Dutch LLC.

“Popeye stands up for what’s right and defends those in need, so joining The SeaCleaners fight to save the ocean was a natural fit,’” said Carla Silva, VP/GM, global head of licensing, King Features. “Partnering with an iconic fashion label like Von Dutch gives the cause greater visibility among style-savvy consumers who will be actively making our world better with each purchase, as a portion of the proceeds goes back to The SeaCleaners.”

Yvan Bourgnon, president & founder of The SeaCleaners, added: “Popeye and The SeaCleaners have been working together for two years to raise awareness for this cause. We are very grateful to Von Dutch for joining us. With this eco-designed collection, we are proud to partner with a pioneering brand that is leading the way for the fashion industry to develop new creation and production practices.”

House of Loungefly exclusive pop-up event

Fans of the lifestyle brand lined the streets of Soho to access the House of Loungefly exclusive two day pop-up, launching its new collection.

Photo credit: Will Sfakiotakis

Fashion and pop culture enthusiasts, all fans of fan-forward lifestyle brand Loungefly, lined the streets of Soho on Monday evening as they queued to access the launch of the House of Loungefly exclusive two-day pop-up. Monday’s event welcomed invited guests, and Tuesday saw the pop-up open to the public.

Known for its intricately designed backpacks, wallets, totes, crossbody bags, apparel, collectible enamel pins and other accessories, Loungefly’s thoughtfully curated collection for the season tells wearable stories inspired by the most beloved characters in pop culture.

The event – the first Loungefly event of its kind to be held in EMEA – was held at 15 Bateman Street in the heart of London’s Soho, to celebrate the launch of the brand’s new collection for autumn/winter 2022.

With beautiful exclusive cocktails, cakes baked to so closely resemble Loungefly bags you couldn’t tell the difference, House of Loungefly transformed the London townhouse into five fully immersive themed rooms, including The Loungefly Big Top, The Enchanted Forest, Yuletide Cool, Harajuku, and a Neon Adventure providing fans with photo opportunities and interactive activities throughout.

The walk-through experience invited fashion and pop culture enthusiasts to immerse themselves in all things Loungefly and Stitch Shoppe, the brand’s first high-end apparel line.

Photo credit: Will Sfakiotakis

Loungefly’s offering for the festive season offers a spectrum of colour, sequins and a mix of shapes. Crafted with care and precision, Loungefly says there is “value in every stitch” for fans as zippers to custom linings showcase their authentic passion for the fandom that they proudly wear.

Among the items exclusively revealed at the launch were a Marvel Spider-Man mini backpack with intricate spider detailing, a Warner Bros Looney Tunes mini backpack showcasing the animated characters, a stylish handbag featuring scenes from Disney’s The Princess and the Frog and a green sequined mini backpack featuring a bow. The first 50 visitors to Tuesday’s public event were gifted the green sequined mini backpack upon visiting the pop-up.

The Loungefly brand was acquired by Funko in 2017 to expand its already diverse product range. The brand has since gone from strength to strength, with sales rising tenfold since being acquired by Funko, with a 57.3% increase y/y for Q3 2022, and $200m in annual sales.