The leading audio brand, Shure, has tapped the London-based Licensing Matters Global to lead a worldwide licensing programme to take the popular name into categories including home, fashion, personal accessories, travel, and tech equipment.

The move is part of Shure’s vision to expand the reach of ‘world-renowned brand,’ through strategic licensing. The firm is looking to partner with licensees ready to innovate across designs within the equipment case, microphone stand, and even home decor sectors.

The Shure brand and microphones boast a 96 year history rooted in popular culture, having been attached to the likes of Elvis, John F Kennedy, Martin Luther King Jr and more who have all used Shure microphones and equipment to deliver their messages.

“We are eager to help expand the legacy of this world-renowned brand, through strategic licensing. Our vision is to carry the Shure product excellence into to new categories, through premium products that inspire and empower consumers,” said Mark Edridge, chief operating officer, Licensing Matters Global.

LMG is seeking partner licensees with precision manufacturing capabilities to create modern and ingenious designs for the Shure brand. For example, equipment cases, microphone stands, t-shirts, home décor and more are ideal licensing fits for Shure.