NEWS

Audible and Moonbug launch original podcasts

Published on: 9th May 2023

The collaboration will bring unique audio experiences based on hit Moonbug shows Little Baby Bum and Lellobee City Farm exclusively to Audible.

Audible and Moonbug Entertainment have announced two original family listening podcasts, Little Baby Bum: Time to Dream and Lellobee City Farm: Grandma Mei’s Fantastic Folktales. The two series, based on Moonbug’s beloved hit shows, will feature a unique format, blending podcasts and audiobooks to engage parents with young children to help them grow and learn.

The first family listening podcast from the deal, Little Baby Bum: Time to Dream, has launched this month on Audible and has a focus on sleep and mindfulness. The series is a calming collection of gentle ‘audio guided journeys’ into the enchanting nursery rhyme-inspired land of dream time, with episodes featuring a short story followed by a relaxing soundscape. Each 20-25-minute episode has been created for listeners as young as one and up, with the support of Emily Faulkner, Sleep consultant at sleepjoy.co.uk, to encourage little ones to drift off into peaceful sleep with soothing narrators and lulling ambient sounds. The first 13 episodes of the series are available now, with another 13 episodes releasing at a later date.

Releasing on June 8th, Lellobee City Farm: Grandma Mei’s Fantastic Folktales is tailored for families with children from age three and up. This series is an immersive storytelling experience that showcases the beauty of the natural world and cultures from across the globe, created with the support of Educational and Cultural  consultant, Dr. Natascha Crandall. Each episode features transportive sound-design, with original scores inspired by each story’s place of origin. The series will feature 26 episodes in total, with the first half available on June 8th and the rest available at a future date.

The collaboration marks the first venture into dedicated audio experiences for the Little Baby Bum and Lellobee City Farm brands from Moonbug. Adding to the 200m audio streams that Moonbug already offers monthly, the Audible collaboration signals a continued expansion for Moonbug into the many audio verticals, including music, podcasts and audiobooks.

Aurelie de Troyer, head of Content UK and Canada at Audible, said: “We’re delighted to be collaborating with Moonbug on two wonderfully immersive and engaging family listening podcasts. We’re always looking ahead to what our customer’s need next and this unique listening experience is the perfect answer for the Audible listener looking to share their love of audio entertainment with their young ones.”

Jon Benoy, managing director, Operations & Music at Moonbug Entertainment, said: “As Moonbug launches its spoken word strategy, it’s incredibly exciting to begin our global collaboration with Audible. With Moonbug being the home of children’s pre-school  audio, we know how helpful a pre-bedtime wind down is for families and believe that Little Baby Bum: Time to Dream will be an important part of that routine. With Lellobee City Farm: Grandma Mei’s Fantastic Folktales, we want to entertain and inspire, as these stories spark kids’ imaginations and encourage their curiosity and wonder about the world.”

Both Audible Original podcast series will be available globally and in nine languages (English UK, English US, Brazilian Portuguese, Spanish, German, French, Italian, Hindi and Japanese) as part of a multi-series deal. Little Baby Bum: Time to Dream is available to listen to on Audible now and Lellobee City Farm: Grandma Mei’s Fantastic Folktales will be available on June 8th at www.audible.co.uk with further episodes for both titles to launch later in 2023.

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