Atari gets in on the hotel game with eight themed locations planned for the US

Published on: 28th January 2020

Atari is getting in on the hotel business as its owner Atari Interactive details its plans to develop eight Atari-themed hotels across the US.

The first site is expected to lay down its foundations in Phoenix, Arizona later this year, with a further seven planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose.

The new hotels will be video game themed and will feature ‘fully immersive’ virtual reality and augmented reality experiences, as well as venues at select locations designed to accommodate esports events.

The project will employ the combined efforts of Atari Interactive, the GSD Group, the Phoenix-based real estate developer True North Studio, and Apple co-founder Steve Wozniak’s Innovation Foundation.

“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the nostalgic and retro meets modern look and feel we were going for,” said Napoleon Smith III of GSD Group.

“Let’s face it, how cool will it be to stay inside an Atari?”

Atari CEO, Fred Chesnais, said: “We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together we’ll build a space that will be much more than just a place to stay.

“Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”


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