Arts and crafts firm Craft Buddy lands major Disney licensing partnership

Published on: 23rd November 2020

The arts and crafts specialist, Craft Buddy, has struck up a major licensing partnership with Disney to bring a raft of new licensed Crystal Art lines to market in spring next year. The range will be based upon some of Disney’s most iconic and popular characters.

The license will be available in a range of kits and sets across Craft Buddy’s established Crystal Art range (also known as diamond painting or diamond art), targeting an audience of children aged eight and upwards. Kids and adults across the UK will now be able to create pieces of wall art, cards, notebooks and more.

The technique used to produce sparkling Crystal Art is similar to painting by numbers with each design featuring a numbered, adhesive template. Using the magic pick up pen (included), artists can simply lift up the coloured crystals and place them on the corresponding dots. The result is a piece of rhinestone art which can be kept or gifted to loved ones.

Famous Disney characters will feature across all areas of the Crystal Art portfolio with more designs and products being added to the collection across the year. Disney fans can now re-create iconic movie characters using Crystal Art in four new Notebook designs: “Pride Rock” scene from The Lion King , “The Little Mermaid”, “Classic Minnie” and “Moana”.

Crystal Art Canvas Kits are available in a host of different sizes and multi-character designs, each pre-mounted on wooden frames making them easy to display. Four 30x30cm kits featuring a host of instantly recognizable Disney family favourites will launch as part of the new collection: “Elsa, Anna & Olaf”, “Lion King Family”, “Pooh and Tigger” and “Minnie and Mickey”.

Larger designs include three 40x50cm Crystal Art Kits “The Lion King Medley”, “Beauty and the Beast Medley” plus “Lady & The Tramp” alongside a 70x70cm Kit featuring “Frozen Friends” and a dazzling 90x65cm “Disney Princess Medley” design.

“This is an incredible range that we can’t wait to bring to market and which we have worked extremely hard to develop in partnership with the team at Disney,” said Gary Wadhwani, co-director at Craft Buddy UK Ltd.

“Crystal Art is a creative medium which appeals to all ages and through which we can see characters and scenes brought to life in dazzling formats. It lends itself perfectly to re-creating those iconic and much-loved Disney characters and we are already seeing huge potential at retail for this extensive range.”

Utilising their extensive fan base across their company social channels, Craft Buddy ran a survey earlier this year to find out which Disney characters their consumers would love to see integrated into their hugely successful Crystal Art collection.

Winnie The Pooh came top of the list of favourite characters chosen by their consumer base followed by Mickey and Minnie, Bambi and the Lion King; all of which feature heavily across the new licensed range.


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