Argos launches LEGO Super Brick delivery van as online shopping reaches new heights

Published on: 25th September 2020

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first LEGO Super Brick delivery van, a new decorated van created to deliver the LEGO Super Mario range and celebrate the latest stats from the retailer that see more customers turn to online shopping than before.

New research from Argos has found that that almost half (49 per cent) of Brits are now doing the majority of their non-grocery shopping online, a trend that has seen Argos home deliveries increase by a huge 184 per cent in the past year.

According to the report, since the start of 2020, over half (53 per cent) of those surveyed ‘admit to getting overly excited on delivery day when they hear a knock at the door, looking forward to their delivery more than video calls with friends and family (16 per cent) and clocking off work for the day (11 per cent).’

It also found that 82 per cent of Brits now prefer internet shopping, due to its ease and the ability to track spending more closely and 68 per cent of Brits now constantly track the arrival of their new purchase on their smart phone or tablet, with more than one in ten (11 per cent) such regulars that they even know their delivery driver by name.

Following the results, Argos has now created the LEGO Super Brick delivery van, and has teamed with Diversity’s Perri Kiely and Jordan Banjo to launch the new service. On top of this, Argos is giving customers across the UK the chance to win the full range of LEGO Super Mario toys worth over £300, delivered in the unique Super Brick delivery van.

Speaking of the launch, Perri and Jordan commented: “We’re thrilled to have had a hand in bringing this incredible Super Brick van to life – it’s exactly the type of thing that used to live in our imaginations when we’d play with LEGO growing up. Even as adults, we’re still massive fans of LEGO, and we can’t wait for children to be just as amazed as we were when this turns up on their doorstep.”

Juliet Ward, head of toy buying at Argos, added: “With so much time spent inside over the past few months, we are really excited to be able to bring people an extra bit of joy along with their new products. Our customers have been huge fans of both LEGO and Super Mario for years, and we know they have loved getting hands on with this new range.

“As our study has shown, people are choosing online shopping as their preferred experience more than ever before and toys have once again made into the top three most popular categories purchased online.

There are so many benefits of online shopping and home delivery, and we pride ourselves in giving customers an experience, from selecting the product to delivering it at their door. But it’s interesting to see how in this digital age, it’s the doorbell ringing and getting that delivery which really excites the nation.”


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