AR kids’ books app Bookful welcomes Mattel’s Barbie and Thomas & Friends to the library

Published on: 19th October 2020

The augmented reality children’s book app, Bookful, has partnered with the global toy company, Mattel to bring new books from the Barbie and Thomas & Friends to its platform. Seven new titles will be added to the Bookful library under the partnership, bringing each to life with its AR and 3D animation to provide what it bills as ‘productive screen time.’

The Barbie brand will aim to continue its mission to inspire the potential in every girl with new titles including Barbie: You Can Be A Dcotor and You Can Be a Gynmast, while Bookful will look to ’empower young readers to bring to life Barbie’s You Can Be Anything campaign.’

Meanwhile, the AR book specialists bring Thomas & Friends to the platform some 75 years after the brand’s creation by Reverend Wilbert Awdry. Today, Thomas spans hundreds of TV episodes, books, toys, and a theme park. The Bookful app will reinvigorate its publishing success with titles such as Busy Busy Thomas, Search and Rescue, Big Surprise, and A Visit to London.

The Barbie and Thomas & Friends titles are joining Bookful’s library of top publishers and brands. Bookful’s current collection of titles also includes those from Penguin Random House, Charlesbridge, Horace, and Co., and DK. 

In addition to offering exclusive access to premium titles from the world’s leading publishers, Bookful houses complementary immersive learning opportunities for a magically interactive user experience. Bookful engages its users with spelling, comprehension, painting, and dancing games to reinforce learning through a series of uniquely crafted edutainment content.

Inception’s CEO Benny Arbel, said: “We are extremely excited to have two of Mattel’s iconic properties added to our library. We are sure these books will add an exciting new dimension to the library with stories that will inspire young readers.”


Dungeons & Dragons movie hosts UK premiere in London

Paw Patrol anniversary special to celebrate 10 year milestone

Celebrities gather for Hey Duggee theatre performance

Lionsgate unveils new John Wick: Chapter 4 consumer products

Numberblocks to launch in five foreign languages

Akedo launches Team Rocket collection

Heathside to relaunch Hero Collector Star Trek die cast

Be part of the June licensing special issue of Toy World

Acamar Films launches campaign in support of Golden Bear Rainybow Bing

New My Little Pony series set for Netflix launch