Animal Planet, a member of the Discovery Inc family of brands, today announced its collaboration with Burger King on a collection of paper-based King Jr meal toys and activities in an effort to inspire young animal lovers around the world as well as reduce the kids’ meal plastic footprint. Animal Planet fans can find the limited-edition paper premiums in all kids’ meals at approximately 14,000 restaurant locations worldwide, beginning on October 18 in international markets and in the US and Canada on December 6 while supplies last.
The Animal Planet collaboration, which will run for approximately five weeks, includes a variety of paper activity books that showcase animal themes including Safari, Ocean, Pets, Endangered Animals, Wilderness, and Cute and Cuddly. Kids around the world can enjoy their King Jr meal while learning about wildlife with the six different activity books, which each feature colouring sheets, infographics, a poster, build-your-own mask sets, pop-out cards and stickers. Each activity book will also come with a scannable QR code to unlock more play opportunities. Users can use their device to walk through an augmented reality portal to experience the environment and animals of the themed activity book, such as a 3D walk-through safari spotting native animals through an interactive game.
“Animal Planet is dedicated to providing quality wildlife content to a global audience through compelling storytelling across Discovery’s platforms, a mission we deepen through our consumer products offerings and our partnership with Burger King,” says Carolann Dunn, Vice President, Consumer Products Licensing, Discovery Inc. “Burger King shares Animal Planet’s enthusiasm for inspiring curious young fans, and we look forward to delivering on this shared goal through this line of kids’ meal premiums.”
“We take a great amount of pride in the joy that our youngest guests find in the toys accompanying our beloved King Jr meals,” says Paloma Azulay, Global Chief Brand Officer, Burger King. “We are proud to introduce fun opportunities for digital play in our premium programs through this incredible partnership with Animal planet, while also reducing our reliance on plastic premiums.”
The Burger King partnership comes on the heels of recent collaborations and merchandise programs for the Animal Planet brand, including a successful toy line at Target and brand-new educational kids’ magazine, Animal Planet with DC Thomson Media Partner.