Animal Planet launches new pet range across Ideal World

Published on: 18th November 2022

TV network Animal Planet is partnering with multi-channel home shopping retailer Ideal World to launch a bespoke range of pet grooming products.

Animal Planet, a member of the Warner Bros. Discovery family of brands, has partnered with multi-channel home shopping retailer Ideal World to launch an exclusive pet grooming range across its platforms.

In a TV shopping first for Animal Planet, its specially formulated, ready to use pet grooming products will air for sale on Ideal World and also be available to purchase on Ideal’s website.

The new Animal Planet range includes Dry Shampoo for Dogs & Cats, Stain & Odour Spray, Detangling Spray, Deep Cleaning Shampoo, Soothing Shampoo, Puppy Shampoo and Pet Cologne.

“We’re thrilled to be partnering with Animal Planet to share their fantastic range of products with our customers. We really hope it’s the start of an ongoing relationship with the brand,” said Lesley Williams, buyer at Ideal World.

“The UK’s dog and cat population has soared in the past couple of years and a significant number of our customers are now pet owners. They like to spend money on treating and pampering their pets so we’re broadening our pet product portfolio to help engage them,” added Hamish Morjaria, CEO at Ideal World. “This is a great partnership with a growing brand and we’re sure the products will go down well with our customers.”

Ideal World TV is one of the UK’s leading multi-channel home shopping retailers, based in Peterborough where its broadcast facility sits alongside a distribution centre. The home shopping channel currently broadcasts on Sky, Freeview, Freesat, Virgin and late-night ITV as well as several web platforms and its own websites.


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