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Adidas and LEGO build on creative partnership to introduce a new ZX 8000 ‘Bricks’ Collection

Adidas and The LEGO Group have extended their partnership to launch a new ZX 8000 ‘Bricks’ collection of footwear, building on the pairing that previously introduced the landmark A-ZX series.

Bringing the globally renowned Danish toy brand’s signature aesthetics to one of Adidas’ most iconic styles, the collection marks the next stage in a partnership inspired by the two companies’ shared passion for creativity.

The footwear collection plays host to six sneakers, each made up in one of the primary LEGO colors: Red, Green, Yellow, Blue, Black, and Grey. Boasting a classic construction based on the original ZX 8000 material composition, each pair in the collaborative ‘Bricks’ offering features a mesh upper matched with synthetic suede overlays, a ghillie lacing system, and a TPU heel counter which playfully emulates the texture of LEGO bricks.

Accompanying the launch of the collection is a playful campaign which follows the journey of the ZX 8000 silhouette as it is constructed piece by piece by LEGO minifigure engineers.

The Adidas Originals and the LEGO Group ZX 8000 ‘Bricks’ collection arrives on May 7th and is available in adult and junior sizing through adidas.com/LEGO and select retailers.

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