An exclusive collection of Kinder Grand Surprise Bing 150g Easter eggs are now available in retailers across Italy.
Bing, Acamar Films’ award-winning global pre-school hit, has partnered with global chocolate confectionery specialist Ferrero to bring Bing Kinder Easter eggs to Italy for the very first time.
The exclusive collection of Kinder Grand Surprise Bing 150g Easter eggs is now available in retailers across Italy, supported by in-store activations. The hugely popular Kinder Surprise eggs contain Kinder chocolate plus a surprise and toy in every egg.
As part of the promotion, there is both a physical and digital surprise when children open the Bing Easter egg. By scanning the toy, families can unlock the character and bring it to life with Kinder’s Applaydu app. One of the top apps for children in Italy, Applaydu is a free-to-download app which offers stimulating and entertaining games that can develop their skills and unlock their creativity, in a family-friendly, safe and controlled environment.
Kirsty Southgate, Acamar Films’ director of Experiential & Promotions, said: “We are very proud to be partnering with Ferrero and its internationally recognised and loved Kinder brand. Bingsters in Italy are able to engage with Bing in a fun new way with the Kinder Grand Surprise Easter egg toys and we look forward to seeing their reaction.”
First launched in Italy in 2018, Bing has experienced great success there thanks to a multi-platform distribution strategy and robust licensing program in collaboration with Maurizio Distefano the Evolution of Licensing. All 104 Italian episodes of Bing are available to watch on Rai Yoyo, Disney+, DeA Junior, Vodafone TV, Amazon Prime Video, TIMVision, a dedicated Bing YouTube channel and the all-in-one Bing app, ‘Bing: Guarda, Gioca, Impara’.
Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Bing is broadcast in 130 territories worldwide and continues to delight both childrren and adults through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences.
For more information, visit www.bingbunny.com.
