NEWS

Acamar Films rolls Bing: Watch, Play, Learn app across Spain and the Netherlands as global growth continues

Published on: 1st June 2021

Acamar Films’ free premium app, Bing: Watch, Play, Learn is expanding its global reach with upcoming launches in Spain and the Netherlands, in a move that the firm states is ‘indicative of Bing’s accelerating global growth.’

Initially launched in September 2019, the app – which has been downloaded over 1 million times across three territories (UK, Italy and Poland) offers safe, ad-free viewing of all Bing episodes, in addition to Bing learning games and activities, designed to help children develop their imagination, creativity, and motor skills.

The Spanish app, Bing: Mira, Juega, Aprende, launches at a time when awareness of Bing in the territory is at an all-time high thanks to multiple content platforms and the launch of the CP programme.

The Dutch app, Bing: Kijk, Speel, Leer, is launching in the Netherlands, where Bing is enjoying ‘phenomenal master toy success.’

Across all territories, localised versions of the app offer selected episodes and learning games for free – with users given the option to subscribe, for a small monthly or annual fee, to unlock the full content offering; featuring all episodes available in the market, plus all available games.

The Spanish app will be available from Google Play, Apple and Amazon App stores with the Dutch app available from Google Play and Apple App stores.

Claire Brossard, Acamar Films’ director of digital product, said: “Bing: Watch, Play, Learn has enjoyed exceptional success since its launch just over 18 months ago and we are thrilled to continue our international roll-out in Spain and the Netherlands. Spanish and Dutch languages are natural next steps for the app, as we look to move and delight more families, enabling them to interact with Bing like never before, whenever and wherever they want.”

The English-language version of the app has also recently launched in Canada and Ireland as part of the global roll-out. A key part of Acamar Films’ extensive commitment to world-class, audience-centred digital content, Bing: Watch, Play, Learn sits at the centre of Acamar Films’ multi-platform approach to building audiences.

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