NEWS

AC Milan celebrates 60 years of The Rolling Stones with capsule collection

Published on: 21st June 2022

With British rock icons The Rolling Stones set to hold a concert at San Siro tonight, Tuesday 21 June, AC Milan has launched the AC Milan x The Rolling Stones capsule collection

The capsule collection is now available in all AC Milan stores and on The Rolling Stones official online shop. The collection consists of five pieces, including two t-shirts, a hoodie, a canvas bag and a gym sack. Each piece bears the iconic “tongue” of The Rolling Stones, which, for this occasion, has been redesigned in red and black, merging the British band’s historic logo with the famous Rossoneri colours to create a one-time special logo. The shirts also feature the text “Sympathy for the Devil”, one of the band’s most famous songs, which references the Devil, a symbol of AC Milan.

This special collaboration – brought together by Bravado, Universal Music Group’s leading brand management division – fuses together the worlds of football and music, which are united by the sheer passion of their fans and the emotional attachment that both can generate, most notably through matches and concerts.

The AC Milan x The Rolling Stones collection is a further step in a process of real growth for the Club off the pitch, with AC Milan particularly active with projects and important collaborations in the world of fashion and entertainment.

 

 

 

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