NEWS

Aardman teams with Bandai Namco Entertainment to develop a new multi-media IP

Published on: 4th December 2020

Aardman, the multi-award winning animation studio behind the Wallace & Gromit franchise and Chicken Run, has partnered with Bandai Namco to develop a brand new IP.

As reported in Licensing.biz’s sister title, MCV, the partnership’s first major project will exist across multiple media, and the team will approach partners in early 2021 with the development materials. The collaboration will combine Aardman’s talent of creating characters and worlds with Bandai Namco’s expertise in  publishing and development to create games for “current and future platforms.”

“Interactive Entertainment is a huge growth area within the entertainment world,” said Sean Clarke, managing director of Aardman, “and with new emerging technology blurring the lines of watching and playing, we are keen to develop strategic partnerships with partners such as BANDAI NAMCO Entertainment Europe that share our vision of creating new IP that embraces this new world and cement our studio’s reputation as a multi-disciplinary creative hub.”

“This new partnership with Aardman is a dream come true, as it opens up a world of possibilities,” said Hervé Hoerdt, SVP of digital, marketing & content at Bandai Namco Entertainment Europe, “The teams at Aardman and BNEE are a perfect cultural and creative fit to build a successful long term partnership, and I can’t wait to see what we can achieve together.”

Further details about the collaboration will be available at a later date.

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