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Warner Bros and Pottermore form new alliance to ramp up Harry Potter digital content

Warner Bros has embarked on a new joint venture with the online Harry Potter platform, Pottermore in a move to “widen and deepen” how the franchise is built on in the digital sphere.

The new project will culminate in the formation of The Wizarding World Digital and will now have access to content and background materials from the original Harry Potter series and spin-off series, Fantastic Beasts.

According to The Bookseller, a new team is to be put in place under a new managing director. It will include those already working at Pottermore, with no jobs lost as a result. Pottermore Publishing – the arm responsible for digital books and audio downloads – will remain unaffected.

Until now, Pottermore has only had limited access to film content produced by Warner Bros. This will now change significantly as Pottermore looks to tap into a wider digital audience.

Talking to The Bookseller, Pottermore chairman and JK Rowling’s agent, Neil Blair, said: “This venture will widen and deepen what we have been able to do on Pottermore so far. There’s no reason now why we won’t be able to do something because there’s a rights issue.

“The only limits will be our imaginations and what technology is available.”

Announcements around new content will be made in the coming months.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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