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Wallace & Gromit immersive content on the way as Government invests in AR and VR technologies

Wallace and Gromit creators, Aardman has now joined a government-backed consortium of entertainment companies to explore the technologies of augmented (AR) and virtual reality (VR).

The studio has teamed up with Tiny Rebel Games, Potato, Sugar Creative and the University of South Wales to develop immersive Wallace & Gromit content. It coincides with new that the London VR studio Maze Theory will also work on an AI-infused Peaky Blinders game.

The move has been ignited by a government investment of £33 million in the UK’s immersive technology industry to safeguard its place as a world-leader in film, TV and game productions for the future, creating thousands of high-skilled jobs.

Business Secretary Greg Clark said: “Success stories like award-winning Wallace & Gromit and BAFTA-winning Peaky Blinders are part of the reason why our creative industries are truly world-leading – attracting audiences both here in the UK and internationally and helping create a sector already worth some £100 billion to our economy.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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