ICC International Cannabis Corp is bringing its CBD health and wellness products into Europe under an array of famous names such as Marilyn Monroe and Elvis Presley, thanks to a licensing agreement with Authentic Brands Group.
The Vancouver-based cannabis company is looking to take market share in Europe – where it has operating licenses in 13 countries – by utilising ABG’s portfolio of celebrity brands. The partnership also offers the firm access to ‘tens of thousands of distribution channels and points of sale.’
Products will be sold under brand names such as Marilyn Monroe, Elvis Presley and even golfing legend, Greg Norman.
“We believe that whether consumers are familiar with CBD or are first time users, they will gravitate towards these recognisable brand names that already resonate strongly across other key categories, rather than a newly created branding effort, or niche so-called millennial brands, which is a path many other companies are taking,” said Eugene Beukman, CEO and a director of International Cannabis.
Daniel Dienst, executive chairman of ABG, added: “We believe in the extraordinary potential of the CBD category and look forward to collaborating with ICC to launch these brands in CBD across the European market.”
The licensing agreement was struck on March 18th and will last ten years.
ICC International Cannabis is developing an international platform for cannabis cultivation, extraction, formulation and distribution with operations in the UK, Denmark, Poland, Switzerland, Germany, Macedonia, Bulgaria, Serbia, Croatia, Greece, Italy, Portugal, Malta, Colombia, Argentina, South Africa and Lesotho.