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Warner Bros to launch Looney Tunes mini collection with Selfridges London

Warner Bros. Consumer Products EMEA is launching a new limited-edition Looney Tunes mini collection exclusively at Selfridges in London.

The new launch is the result of the firm’s recent partnership with the United Colours of Benetton which sees a selection of fleece garments and accessories arrive, inspired by both Warner’s classic property and Benetton’s 80s style.

The collection features t-shirts, polo shirts, sweaters, jeans, scarves and bags with a collection dedicated to Bugs Bunny and all inspired by Benetton’s ‘visual legacy’ that spans classic garments, sketches, colour charts and campaign images from the brand’s 50 year old archive.

Benetton will be supporting the launch online and across its social media channels, while Warner Bros will promote the collection via its Get Animated channel and social platforms.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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