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London College of Fashion’s winning The Powerpuff Girls designs unveiled

Cartoon Network has unveiled the winners of its recent initiative to pair London College of Fashion design students with the iconic heroes The Powerpuff Girls.

Third year students Cara Edden and Hana Hussein won the £3,000 first prize at the showcase event that took place at Somerset House last Friday, February 15th 2019 as London Fashion Week kicked off in the capital. 

The winning design was picked for ‘encapsulating the ethos of The Powerpuff Girls through strong contrasts of silhouettes and exaggerated layers’, while ensuring that the playfulness of the brand was represented with colour and embellishments.

A second prize of £1,500 was awarded to Laura Ubeda, Angelo La Barbera, Sofia Marino and Olivia Rubens for their ability to translate the Girls’ different personalities to design by using varying textiles, prints and fabrics. 

The £1,000 third prize went to Tony Lee, Faye Arguelles, Polina Gorkovenko and Thanakhom Sittiarttakorn for their incredible use of techniques which included 3D embroidery as well as laser-cut etching and digital print.

The expert judging panel, made up of fashion influencer, Nathalie Ballout, a style writer, a representative from one of the UK’s biggest fashion retailers, the MA Programme Director at London College of Fashion and Leila Loumi, International Licensing Director of Softlines and Health & Beauty at Cartoon Network Enterprises.

Loumi said: "The students were inspired by The Powerpuff Girls’ positivity and attitude, and we, the judges, were inspired by the students’ vision and innate ability to take an iconic brand and create something completely new. 

"The future of British fashion is very bright indeed." 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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