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KISS and emoji form iconic partnership

The rock band and merchandising legends, KISS has joined forces with the globally famed emoji brand for an exclusive collaboration that sees the two worlds collide for the first time.

The partnership has been brokered by Epic Rights, the global licensing agent for both KISS and the emoji company. 

For 45 years, KISS has been a beloved brand around the globe, while the emoji brand has become one of the most recognised lifestyle IP of today.

The KISS x emoji brand collaboration already has a dedicated brand guide including hundreds of unique icons available for licensing across categories such as apparel, accessories, footwear, electronics, figures and collectibles, drinkware, fan merch, home goods, stationery, and more. 

Epic Rights and the emoji company have appointed a string of agents around the world to represent the programme, including Celebrities Entertainment in Germany, Austria and Switzerland, CPLG in France and Merchantwise in Australia and New Zealand.

Lisa Streff, EVP of Epic Rights, stated: “More than six billion digital icons are used on a daily basis. There is simply no better way to express emotions or to convey a message than by saying it with icons. 

"We are thrilled now to offer KISS x emoji to the millions of KISS fans around the world.”

Marco Huesges, CEO of The emoji company, added: “The emoji brand truly is one of the most powerful and communicative global lifestyle brands, moving and influencing people all of the world, in the same way that KISS has for 45 years. 

"This partnership is the perfect symbiosis of two global power brands.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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