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Original Stormtrooper a force for retail with summer pop-up shop planned

Plans for the launch of an exclusive Original Stormtrooper pop-up shop are underway from the team at Golden Goose and Shepperton Design Studios this summer.

The launch will be in celebration of what has been a very successful start to 2019 for the brand that, over the past two months, has signed no less than eight new licensing partners in categories such as eyewear, figurines, apparel and more.

New partners brought on board for the ORiginal Stormtroopers IP by licensing agent Golden Goose include GB Eye, Spearmark, The Cookie Company, Pure Arts, Galaxy Optical, EMP, Jainco and The Fowndry.

Each are building on the back of the programme’s 2018 success that saw the Kinnerton Original Stormtrooper advent calendar sell in excess of 100,000 units in M&S and retail sales of apparel of more than £4 million.

Adam Bass, director of Golden Goose, said: “The level of interest in this globally recognisable intergenerational character is perhaps now understandable, but to get this level of growth we had to spend a lot of time building a very solid platform for licensees.

“We now have a clear style guide, trend guidelines and a smooth product development process.”

Plans are currently underway for the launch of a pop-up shop this summer to showcase the breadth and range available to consumers. It is part of what Bass believes to be the future evolution of high street retail and the role brands will play in reinvigorating the consumer space.

“For me the future of high street retail is to have branded showrooms with sophisticated on-line logistics and fulfilment,” he added. “This requires brands that can appeal across multiple SKUs and are good at telling stories.”

Andrew Ainsworth of Shepperton Design Studios, added: “We are excited about the future of the licensing programme.

“When we first worked on the stormtrooper costumes for the first film in the series, w never dreamed that people would be buying products featuring our iconic design nearly 40 years later.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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