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WWE taps in New Era Cap as official headwear partner

New Era Cap Co has secured a new deal with the WWE to become its official headwear partner.

As part of the agreement, the international sports and lifestyle brand will produce select hats for marquee WWE events, including WrestleMania, SummerSlam, Royal Rumble and Survivor Series.

It will also develop select headwear featuring logos, names and catch phrases of WWE Superstars and Legends.

“We’re excited to become an official headwear partner of WWE,” said Todd Sokolowski, director of core sports at New Era Cap. 

“New Era Cap has a history of creating premium headwear with unique designs that excites fans and we look forward to bringing that to the WWEfanbase.”

“New Era is an iconic brand with a long track record of successfully working with the biggest sports and entertainment properties in the world,” said Brian Flinn, WWE chief marketing and communications officer. 

“This partnership will give our fans another opportunity to represent their favorite WWE Superstars and Legends with best-in-class products.”

As an official headwear partner of the WWE, New Era Cap will create select products across all styles for men, women and kids. Beginning in April, merchandise will be available at www.neweracap.com, WWEShop.com and at select headwear retailers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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