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Hasbro is going to launch its first themed water park and family resort

Hasbro is to open its first themed indoor water park and family resort centred around some of its most iconic brands.

The resort is slated to open in a soon to be disclosed location by 2022 and will include themed hotel rooms, an indoor water park, themed entertainment and food and drink offerings.

The project will be developed in partnership with Imagine, who will co-create, build and operate the resort which will feature themed installations and experiences based on Hasbro’s portfolio of brands and franchises.

My Little Pony, Nerf, Monopoly, Mr Potato Head, Candy Land, Hungry Hungry Hippos and Magic: The Gathering can all be expected to feature.

“We are thrilled to work with Imagine’s deeply experienced leadership team to bring Hasbro brands to life in exciting new ways,” said Casey Collins, SVP of consumer products, Hasbro.

“Our goal is to bring engaging brand experiences to audiences everywhere and we are confident that Imagine’s new resort and water park will provide families with a memorable, one of a kind experience.”

“Hasbro is the ideal partner for our new endeavor,” added Bruce Neviaser, Imagine Hotels and Resorts.

“Its family-friendly, globally-relevant brands provide us with an amazing palette to work with as we create the ultimate vacation resort for families and fans.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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