Home / Retail / Baileys opens alpine-themed pop-up Treat Bar in London’s Covent Garden

Baileys opens alpine-themed pop-up Treat Bar in London’s Covent Garden

In time for the festivities, the alcohol brand Baileys has launched its Baileys Treat Bar pop-up for the second year running on Covent Garden. London.

The pop-up, created in partnership with Beanstalk, will run from December 7th to 22nd, offering festive hot drinks, custom cocktails and chocolates in an Alpine-themed setting.

‘Guests can let their imagination run free when creating the ultimate hot drink with either Baileys Original Irish Cream, Baileys Chocolat Luxe or Baileys Almande by adding sweet toppings including gingerbread men, edible glitter and honeycomb to #TreatUp their drink,’ read a statement from the team.

The bar has also curated innovative cocktails such as festive Reindeer Cocktail, Salted Caramel Espresso Martini and The Marshmallowist – Oonagh Simm’s limited edition Baileys marshmallows served over the drink.

‘Inside guests can relax in the alpine snug area and create ‘Instagramable’ moments with neon signs, candy wallpaper, message walls and an infinity mirror. Baileys fans can also sample Baileys Mini Cupcakes, delicious chocolate sponge topped with luxurious Baileys buttercream, produced by licensee Finsbury Food Group – a leading speciality bakery manufacturer,’ continued the release.

Fans will be able to purchase other sweet treats such as reindeer chocolate and Baileys chocolates made by licensee Lir, a luxury Irish chocolate maker.

For over ten years, Baileys’ signature creaminess liqueur flavour has been successfully incorporated into a range of chocolates produced by Lir, under license.

At the Treat Bar, fans can purchase Baileys Salted Caramel Mini Delights, Baileys Glitter Tree amongst other indulgent Baileys products that are perfect to #TreatUp the festive season. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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