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Bella Italia gets taste of retail with Tesco food range partnership

The casual dining chain Bella Italia has made a new move for retail, partnering with Tesco to launch a range of frozen ready meals based on its a la carte menu.

The new selection features ten dishes plucked from its starters, mains and desserts menus as developed by Bella Italia executive chef Vittorio Lettieri “to build on the authentic Italian dishes proudly served in restaurants.”

The products use the same ingredient suppliers as dishes served in Bella Italia’s 111 UK locations said the Casual Dining Group-owned business. Helping to maintain the “same integrity, quality and high standard of product that our customers know and love.”

As reported by the Grocer, SKUs include Funghi Arrosto, Beef & Red Wine Ravioli, Carbonara Pancetta and Tiramisu. The business claims it is “utilising its knowledge, experience and expertise to target different markets within the UK.

Its chief operating officer, James Spragg, said that the restaurant chain had a “wealth of experience that can be utilised to tap other markets, such as retail.

‘As well as focusing on menu innovation and creating exceptional dining experiences, we are also determined to evolve and find new ways to capitalise on our expertise and experience.

“Bella Italia is immensely proud of our brand and the progress we have made on menu innovation, championing authentic and healthy flavours and produce over recent years. We are confident that the rigorous testing and quality control measures we have put in place with Tesco will guarantee and end product we are both proud of.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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