Home / Lifestyle / You can now wear Zog pyjamas, onesies and novelty hats thanks to FatFace and Magic Light Pictures

You can now wear Zog pyjamas, onesies and novelty hats thanks to FatFace and Magic Light Pictures

Magic Light Pictures is partnering with FatFace to launch an exclusive range of Zog clothing. 

The launch will be a great precursor to the premiere of Zog this Christmas on BBC One. From the eponymous book written by Julia Donaldson and illustrated by Axel Scheffler, the film features an all-star cast and will add to Magic Light’s family of leading children’s brands.

The new FatFace range features pyjamas, slippers and a onesie; plus t-shirts and novelty hat, gloves and scarf set for outerwear. Alongside the apparel lines, FatFace will also be stocking the new Zog plush from Aurora and the book, published by Scholastic.

Daryl Shute, brand director at Magic Light Pictures, said: “Licensing this exclusive range with FatFace has been such a privilege for our brand. 

"Quality is at the heart of everything they do and I think that it’s really shone through in their design and execution of these fabulous apparel lines for Zog. We’re hoping that this will be the start of a great long-term partnership.”

“We are excited and privileged to be working in partnership with Magic Light Pictures and bringing to life (and children) the character Zog, created by the very talented Julia Donaldson and Axel Scheffler.” added Clare Probyn of the retail marketing team at FatFace.

The launch will be supported by POS, shop window marketing in their high street stores, and a social media campaign.

Additional Zog licensing partners will be announced soon.

Magic Light will be exhibiting at BLE stand F90. Come and talk to them about licensing opportunities for Zog, The Gruffalo and others.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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