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Boots bites into Krispy Kreme love with new H&A beauty product collection

UK retailer Boots is taking a bite out of the nation’s love for Krispy Kreme via an exclusive new themed collection developed by Hall & Associates.

The new Krispy Kreme range comprises lip balms, lip glosses and bath bombs each in signature Krispy Kreme doughnut flavours such as Original Glazed, Chocolate Dreamcake and Strawberry Gloss.

The Boots range forms part of the licensee’s second collection for the brand, which features a new look specially created for the UK market by H&A. Its first collection won a Brand & Lifestyle Licensing Award for Best Brand Licensed Health & Beauty Product for Range in 2018.

Claire Potter of Metrostar, Krispy Kreme’s UK licensing agent, said: “It’s great to see Boots supporting Krispy Kreme for a second year and we will shortly be announcing further new lines and retailers for Krispy Kreme licensed products.

“It’s such a joyful property to work with which is reflected in H&A’s imaginative new look for Krispy Kreme and retailers’ enthusiasm for this year’s ranges.”

Other Krispy Kreme licensees launching products this year include BCI, Gibsons Games, Kimm & Miller and BB Designs.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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