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St Pancras celebrates 150 year beer brewing history with anniversary IPA

The UK railway station St Pancras is celebrating its 150th anniversary with a new range of licensed products and designs, drawing on its history and heritage.

Since its opening in 1868, St Pancras has played a major role in shaping the London and the UK’s beer drinking culture. The Midland Railway Company played a crucial role in changing Londoners’ drinking habits through access to the brewers and beer of Burton upon Trent.

The station itself is built on beer barrels and to celebrate the station’s beer-inspired origins, a new St Pancras IPA from London Brewing Company will be available across 50 Nicholsons Pubs from the end of September.

Meanwhile, a range of decorative wall and floor tiles inspired by the station’s iconic gothic design will be launching in October with British Ceramic Tiles. Finally, The History Press is releasing a new book called 150 facts for 150 years, for fans of the station and the surrounding area.

Phillippa Green, account director at Golden Goose, St Pancras’ licensing agency, said: “We have been busy developing products that are true to the origins of the station and that will appeal to admirers of iconic design.”

These new partners add to the existing range of ceramics, apparel, confectionery and more that are already available through the station’s own retail website and independent outlets.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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