The German media companies, Studio 100 and m4e are pushing the international roll-out of the animated pre-school series Wissper in to India.
The pair have secured a broadcast partnership with the India-based entertainment firm Viacom18 Media, the country’s leading Hindi entertainment channel.
Viacom18 has secured all rights for TV, digital and home entertainment, as well as for licensing and merchandising for its subcontinent including Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka.
The show will be premiering on Nick Jr India this autumn.
With the deal, Viacom18 Consumer Products will be in charge of bringing the Wissper brand to shelves in India, already developing a licensing programme. The biggest pillar of this programme is an extensive toy line, with Simba Toys India, already in the starting gates for a launch this autumn.
“Our partnership with Viacom18 will be introducing Wissper to kids and families in India, which is a key territory within our international broadcasting and licensing strategy,” said Peter Kleinschmidt, international commercial director at Studio 100 Media.
‘We have chosen Viacom18 as a local expert for guiding Wissper and us into this extremely interesting market. We are very excited about the commercial perspectives this huge market has to offer.”
Saugato Bhowmik, business head, VOOT Kids, INS and consumer products, added: “Viacom18 Consumer Products has always introduced and brought to life for kids in Indai, characters that allow them to engage with their much-loved toons outside of the television screens.
“Wissper is loved by kids all around the world and we are happy to be Studio 100 Media’s and m4e’s partner of choice in bringing the brand to India. We are sure that the kids in India will love this enthralling character and make her a part of their daily lives.”
Wissper follows the adventures of a little girl by the same name who has a special talent of communicating with animals.