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Swizzels expands Drumstick, Refreshers and Fruity Pops brands with Rose Confectionery

British sweet manufacturer Swizzels has transformed its classic Drumstick, Refreshers and Fruity Pops brands into a range of push-up freeze pops.

Sourced and developed by Rose Confectionry under license from Swizzels, the Swizzels Double Squeezee and Push-Up Eezy Freezzy will contain the recognisable fruity flavours of Swizzels’ brands.

Swizzels is recognised as the fastest growing sugar confectionery manufacturers in the UK, with sales up ten per cent year on year.

Mark Walker, sales director at Swizzels, said: “We are delighted to be working with Rose Confectionery on some of our most established and popular brands, introducing our much-loved flavours into a cool summer treat.

“These freeze pops have already proved hugely popular with customers, particularly during the recent heatwave.”

The products are currently on sale across key retailers including AMazon, Sainsbury’s, B&M and Morrisons.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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