Home / Entertainment / Rovio signs Perfetti Van Melle for Angry Birds Chupa Chups partnership

Rovio signs Perfetti Van Melle for Angry Birds Chupa Chups partnership

Rovio Entertaintment has signed a new licensing partnership with the global confectioner Perfetti Van Melle to develop an extensive range of Angry Birds branded Chup Chups products.

Six million units are set to be distributed across global markets next year and Rovio will unveil further key partnerships over the coming weeks.

This is the latest step in Rovio Entertainment’s mission of delivering a multi-year content roadmap for partners, led by the September 2019 theatrical release of The Angry Birds Movie 2.

In addition to the animated sequel being released globally by Sony Pictures Entertainment, Rovio is committed to developing a long-term and diverse slate of entertainment touchpoints for its fans.

The highlights include a new long-form animated series scheduled for 2020, an unscripted competition TV series, new live stage shows, location-based entertainment projects and original live-action and animated content.

Simo Hamalainen, senior vice president, brand licensing at Rovio Entertainment, said: “There has never been a better time to partner with Rovio and the Angry Birds. We have the strongest long-term content roadmap that we have ever had. We are thrilled to have Chupa Chups join our already impressive list of key strategic partners.”

Marta Poal, international area manager, Perfetti Van Melle, added: “Perfetti Van Melle, the owner of Chupa Chups, is excited to be working with the much-loved Angry Birds brand for 2019.

“In addition to offering one of the strongest IPs in entertainment, Rovio is unique for delivering world-class digital innovation and exciting new content, Consumers will want to stay tuned to experience what we are preparing for them.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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