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Insect Lore grows new partnership with World of Eric Carle for butterfly habitats

Insect Lore has struck a first of its kind partnership for the scientific toy company, teaming with the World of Eric Carle.

The award-winning educational company will combine its famed habitat kits with the art of World of Eric Carle with The Very Hungry Caterpillar Butterfly Growing Kit and The Grouchy Ladybug Growing Kit.

Fans of The Very Hungry Caterpillar will be able to observe the real-life versions of their favourite stories grow, explore and transform.

The new co-branding will deliver both caterpillar and ladybug life cycle kits as well as nature toys including bug catchers, bug magnifying viewers and insect habitats.

Insect Lore specialises in innovative educational products for young learners and their signature Live Butterfly Kits have helped bring science to life in classrooms and homes for almost 50 years.

Their aim it to give children a close-up introduction to metamorphosis, entomology and life-cycle learning. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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