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Nitro Circus teams with Yggdrasil Gaming for first slot machine roll out

Nitro Circus has entered into an exclusive global partnership with Yggdrasil Gaming for a new action sports-themed online slot game.

This strategic alliance allows Yggdrasil to create its first branded game by partnering with Nitro, a company known as the world’s biggest sports entertainment brand.

The launch of the Nitro Circus slot game will coincide with Nitro Circus’ new You Got This tour, coming to Europe later this year and visiting six different countries on the continent between November 20 and December 9.

‘The partnership brings together two young and innovative brands that are leaders within their respective sectors, and both with a reputation for pushing the boundairies of what is possible,’ read a statement from Nitro Circus.

Nitro Circus is led by its co-founder Travis Pastrana, a venerable figure within action sports and a noted and celebrated motorsports competitor and stunt daredevil.

Yggdrasil Gaming CEO, Frederik Elmqvist said: “Ygdrasil would not take the leap into the branded games space without the perfect partner, and we’ve found just that with Nitro Circus.

“travis and Nitro Circus have a reputation for revolutionising their field: you only need to attend a show or watch their original content to see they are unparalleled in their excellence.

“This slot will introduce Nitro Circus fans to the thrills of online casino, and similarly bring the high-octane action of the arena to casino players. It will be a fantastic way for operators to acquire new customers.”

Nitro Circus president, Andy Edwards, added: “We are proud to be partnering with Yggdrasil, the leading creative force in their field, in the first ever Nitro Circus slot game.

“We are working closely with the Yggdrasil team and are looking forward to unveiling a game that delivers all the excitement our fans have come to expect from Nitro Circus.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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