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Nick Jr launches Easter brand building campaign

Nick Jr is launching a new brand-building marketing campaign this Easter holiday, dubbed ‘Small Heroes Can Always Find Big Adventures on Nick Jr’.

Created by Nickelodeon’s in-house team, the playful creative for the campaign is built around a preschooler’s real-life moments and integrated with five of the most popular shows within the Nick Jr. portfolio – Blaze and the Monster Machines, PAW Patrol, Nella the Princess Knight, Rusty Rivets and Shimmer and Shine.

The six-week on air and off air campaign around Easter runs from 23 March includes 40-second spots across TV, cinema, VOD and online. Paid and organic social activity across Facebook, Instagram and Pinterest is being utilised to drive awareness and online engagement. A competition to find Nick Jr’s biggest Super Fan is being launched with 16 micro-influencers via platform BuzZoole for targeted sweepstakes with Nick Jr. Super Fans.

“Nick Jr. is the home of the biggest pre-school brands in the UK," said commented Alison Bakunowich, SVP at Nickelodeon. "The campaign positions it as a destination packed with adventure and great story-telling featuring well-loved characters which equally entertain and excite our young audience.”

In 2017 Nickelodeon was the number one kid’s network in cable and satellite homes and Nick Jr. was the number one commercial kid’s channel.

The company also recently launched Nick Jr. Play, and iOS and Android, with multi-language support. The app is an interactive app experience that offers pre-schoolers their favourite Nick Jr. shows, games and music in one place.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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