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Milkshake teams with the BookTrust for kids’ reading initiative ahead of World Book Day

Channel 5’s Milkshake has partnered with the UK’s reading charity, BookTrust to launch story time videos and a book giveaway competition ahead of this year’s World Book Day.

The initiative will enable children and families the chance to access stories on demand by filming Milkshake presenters reading ten specially curated books. The videos will be uploaded daily onto the Milkshake YouTube channel.

On World Book Day, the selected book will be broadcast at 6pm on Facebook Live as a bedtime story.

Each of the books will also feature in a competition that Channel 5 intends to broadcast daily on the linear Milkshake block from March 17th to 30th, where viewers can win a set of all ten books to share with their family over the Easter holidays.

BookTrust CEO, Diana Gerald, said: “We are delighted to be partnering with Channel 5’s Milkshake to help get more families reading for fun. We know that children who read for pleasure often perform better educationally while also being happier and healthier.

“We hope families across the country enjoy these story time videos and feel inspired to snuggle down with their little ones and get lost in a story.”

Ben Frow, director of programmes Channel 5, added: “Engaging our young audience with entertaining and educational content is at the core of our children’s programming so we are delighted to bring a series of inspiring books to life working in partnership with the BookTrust.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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