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Lionsgate to open ‘entertainment centre’ in Madrid

Lionsgate has partnered with leisure centre specialist, Parques Reunidos to open the first European Lionsgate-branded indoor entertainment centre in Spain. The location is slated to open in 2020 and will feature attractions based on The Hunger Games, Divergent and Mad Men.

The attraction will be opened at Estación Príncipe Pío in Madrid, following the opening of the first Lionsgate Entertainment City in Times Square, New York in 2019.

“We are thrilled to continue our global partnership with Parques Reunidos with the opening of our second Lionsgate Entertainment City location and our first branded leisure centre in Europe,” Jenefer Brown, Lionsgate senior VP of Global Live and Location Based Entertainment, told Variety. “We look forward to introducing exciting and immersive experiences themed to our popular film and television brands to audiences in Parques Reunidos’ hometown of Madrid.”

The facility will include a challenge course and climbing wall, state-of-the-art motion simulator, 4D theatre, and location-based VR experiences. It will also contain a restaurant and lounge inspired by the one frequented by Jon Hamm’s Don Draper character in Mad Men.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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