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Guess Kids to launch Miraculous Ladybug lifestyle collection

American clothing label and retailer is to launch a line of kids apparel featuring designs based on Zag’s award-winning animated series Miraculous Tales of Ladybug and Cat Noir.

The GUESS x “Be Miraculous” Ladybug Fashion kids Capsule Collection will feature 50 SKUs designed for girls and boys aged six to 12 years old.

The stars of Miraculous, aspiring fashionista Marinette and “so cute” fashion model Adrien, son of a world-famous fashion designer, attend a “design school” together in Paris. Secretly the two transform into superheroes, Ladybug and Cat Noir, when evil threatens their beloved city. In each episode they fight and apprehend colourful villains, all the while trying to get their homework in on time. The animated series originally launched in fall 2015 and is now a top- ranking show for girls and boys throughout the EMEA region. 

We like the idea that Miraculous inspires kids to dream and to be like a superhero. We think the audience relatability to Marinette and Adrien’s relationship along with their secret identity as superheroes makes this quite an intriguing story,” commented Paul Marciano, Guess Inc. chairman and chief creative officer. “We feel the fashion line will extend the positive messaging that kids can channel their inner strength to do great things.”

“Since the time I produced Miraculous Ladybug, I always wanted to create something cool for teenagers and equally inspirational for kids, and nothing can represent this combination better then GUESS with their international flair and universal appeal,” added ZAG founder and CEO, Jeremy Zag.

“We couldn’t be more enthusiastic about this partnership and the related fashion program, which will feature a unique collection of clothing for girls and boys designed for everyday looks infused with cool, invincible superhero style.”

The show’s highly-anticipated second season debuted in fall 2017 and is continuing to roll out in new countries throughout spring 2018 in Europe on Disney Channel and France’s TF1. The show is currently viewed in over 120 countries.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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